The launch video provided a brief overview of the program while staying true to the quirky humour of the brand. It was the lead creative for the microsite and used in both paid and organic social posts.
The custom microsite allowed users to get the full details of the program as well as view other entries. A secondary colour palette and typography was created to brand the program. This allowed it to live as a stand alone campaign while retaining some of the brand's original flavour.